Today we're launching a brand new holibob.tech. It's clearer, has a live demo site, and built around the showing what the untapped experience economy is worth to your brand.
A new holibob.tech: connecting travellers to a world of things-to-do.
Today we're launching a brand new holibob.tech. It's clearer, has a live demo site, and is built around showing what the untapped experience economy is worth to your brand.
The old site told you what Holibob does. The new one is designed to show you.
Why we rebuilt it
Experiences are the fastest growing and least solved part of travel. It's a $300 billion market, and the demand is already sitting inside your existing customer base. Seventy percent of activities are booked within 72 hours of travel, which means the traveller you sold a flight, a room or a package to is buying their things to do from someone else, usually after you've stopped talking to them.
That's a straightforward commercial problem, and it deserves a straightforward story. We've put that premise at the centre of our new website. The new site leads with the opportunity and the numbers behind it:
- £200,000 of incremental revenue per million marketable consumers
- 35% higher repeat holiday/vacation booking rates among travellers who book experiences through their holiday/vacation brand
- 500,000 bookable experiences across 190 countries and 2,000 cities
What's new
The opportunity; the reasons this site exists and the reason you're on it. The homepage walks through the market, the traveller behaviour driving it, and what it's worth to you. We believe this is an opportunity most know about, but few truly embrace.
Interactive demos, front and centre. You can click into live examples of the Holibob experience rather than reading a description of them. Storefronts, widgets, agent desktops, and much more: the actual thing, working.
Built around who you are. Whether you're an OTA, an airline, a hotel group, a tour operator, a GDS, a cruise or rail brand, a DMO or an agency software provider, the commercial case looks different. The new site reflects that, with a route through the content for each.
Clearer on the platform. AI led personalisation, real time availability and instant confirmation, distribution across every channel, global language and currency support, and pretrained conversion models, all explained in terms of what they do for your travellers and your margin rather than our roadmap.
What hasn't changed
The premise. Travellers want things to do, and the brands they already trust are the best placed people in the world to sell them, given the right inventory, the right personalisation and the right moment. That's the business we're in. The new site bring that into even sharper focus.
Take a look
Explore the new holibob.tech →
Start with the interactive demos. If you'd like to talk through what the numbers look like for your own customer base, get in touch. We'd rather model it with you than have you guess from a homepage.
And tell us what you think. We build in the open, and the site will keep changing.
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