BlogThe £9M Post-Booking Gap: Why OTAs Are Funding Their Competitors' Growth
OTA product teams understand the revenue case. Where most stall is not on the numbers — it is on the product question: what are the surfaces, what does each one take to activate, and what does each one earn? GetYourGuide doesn't wait for that question to be answered. Its retargeting pixel fires twelve minutes after your confirmation email. The post-booking window isn't sitting empty while the decision gets made. It's already occupied. We've helped launch on all four of the surfaces between booking confirmation and travel day. Here is what each one looks like in practice.
· Craig Everett
