• B2B2C provider of technologies designed to help travellers easily discover and book amazing things-to-do has added the Founder & CEO of Secret Escapes to its Board of Directors as Chairman.

• Saint joins Andreas Nau (former Expedia) and Malcom King (Guinness Ventures) on the Holibob Board of Directors.  

• “With his success as both an entrepreneur and an operator in the travel space, Alex brings an immense amount of expertise to the table. We’re excited to have his guidance and support as we work to transform the experiences industry,” explains CEO Craig Everett.

Saint is the most recent senior addition to the Holibob board, as the company added Andreas Nau – former Managing Director, EMEA at Expedia – to the board last fall and earlier this month added Malcolm King, Chief Investment Officer at Guinness Ventures, to its Board as part of a £3.5M funding raise.  

All three board members will play an active role in helping Holibob drive adoption of its ‘eCommerce Engine for Experiences’, an innovative suite of technologies that makes it easy for destinations and travel brands to drive online bookings and capture a share of the estimated £300+ billion experiences market globally.  

‍Craig Everett, CEO of Holibob comments:

‍“Having a Chairman with Alex’s track record of success in the industry alongside such a deep understanding of our business – as he has been an informal advisor to us for a couple of years now – will provide immense and immediate value as we look to move into our next phase of growth.”

‍Alex Saint, Founder & CEO of Secret Escapes and now Chairman of the Board at Holibob adds:

‍“It’s rare at this point in the travel industry’s lifecycle to find a company that is delivering a unique, powerful solution that responds to such a clear industry need. The opportunity to be part of bringing that to market, as well as working with such driven and capable founders as Craig and Angus, is also a rare one and made my decision to join Holibob as Chairman and easy choice.”

Saint replaces as Holibob’s Chairman Richard Sowerby, a longtime advertising industry veteran who had been at the helm of Holibob’s Board since its founding nearly five years ago .  “

‍Richard has been an invaluable resource for guidance and leadership advice through these early days of Holibob, and we thank him immensely for all that he has done to get us to this stage in our growth” added Everett.